PENGARUH DIGITAL LEADERSHIP, WORK ENGAGEMENT, DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN DI ERA TRANSFORMASI DIGITAL

Abstract

This study aims to analyze the influence of digital leadership, work engagement, and job satisfaction on employee performance in the era of digital transformation. The research method used was a quantitative approach with a survey technique involving 120 employees from service sector companies in Batam City. Data were collected through questionnaires using a Likert scale, while the data analysis technique employed multiple linear regression assisted by statistical software. The results of the study indicate that digital leadership has a positive and significant effect on employee performance. Effective digital leadership is able to improve employees’ adaptability to technological changes and encourage the creation of an innovative work culture. In addition, work engagement was also proven to have a positive effect on performance, where employees with high levels of engagement tend to demonstrate better productivity, loyalty, and responsibility. Job satisfaction also contributes significantly to improving employee performance, particularly in creating work motivation and comfort within the organizational environment. Simultaneously, the three variables have a significant influence on employee performance. The findings of this study emphasize the importance of implementing digital-based leadership, increasing work engagement, and creating job satisfaction to support the optimization of employee performance amid technological developments and increasingly dynamic business competition.