THE INFLUENCE OF FINANCIAL LITERACY ON FINANCIAL BEHAVIOR OF MSME ACTORS IN SUKAMUKTI, CILAWU GARUT

Abstract

The objective of this study is to determine the partial effect of financial literacy (X) on financial behavior (Y) among MSME actors in Sukamukti Village, Cilawu District, Garut Regency. This study uses a quantitative method with data collection techniques through questionnaires. The population in this study consists of all MSMEs in Sukamukti Village, Cilawu District, Garut Regency, totaling 82 MSMEs. The saturated sampling technique is used, meaning that the entire population is taken as the sample. Since the number of MSMEs in Sukamukti Village, Cilawu District, Garut Regency is 82, all of them were used as the research subjects. The analysis method used in this study is simple linear regression, utilizing SPSS version 27. The results of the study show that, partially, financial literacy (X) has a positive and significant effect on financial behavior (Y). This is based on the t-test result for the financial literacy variable, which shows a t-count of 7.404 > t-table of 1.664, with a significance level of 0.000 < 0.05.   Keywords: Financial Literacy, Financial Behavior, MSME Actors