DAMPAK SERVICE QUALITY TERHADAP SATISFACTION DAN LOYALTY STUDI PADA KONSUMEN NABILA SKINCARE KLINIK GROBOGAN

Abstract

This research aims to investigate how the quality of service at the Nabila Skincare Grobogan Clinic influences customer satisfaction and loyalty. This study found that service quality significantly influences customer loyalty and satisfaction. This article also discusses theoretical contributions, practical implications, research limitations, and provides an introduction to the research problem and objectives. This research uses quantitative methodology and collects data from 168 respondents. The results show a significant correlation between service quality, satisfaction and loyalty. This study also uses validity and reliability tests for research instruments. The findings provide valuable insights for the skin care industry to satisfy customers and increase company revenues.