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Widiyana, H. and Nasir, M. 2024. THE INFLUENCE OF BRAND CHARACTERISTICS AND BRAND SATISFACTION ON BRAND LOYALTY WITH BRAND TRUST AS A MEDIATING VARIABLE ON MS GLOW PRODUCTS IN SOLORAYA. JURSIMA. 11, 2 (Jan. 2024), 370-384. DOI:https://doi.org/10.47024/js.v11i2.739.