Hakim, A.B., Nur Alif, M. and Pertiwi, A. 2026. MEASURING EMPLOYER BRANDING AWARENESS THROUGH NET BRAND REPUTATION EVALUATION BASED ON SOCIAL MEDIA SENTIMENT ANALYSIS. JURSIMA. 13, 2 (Aug. 2026), 236-249. DOI:https://doi.org/10.47024/js.v13i2.1372.