JURSIMA

PENERAPAN METODE CONSTRAINT-BASED RECOMMENDATION SYSTEM (CBRS) UNTUK REKOMENDASI TEMPAT WISATA

2026-06-18T10:50:17+00:00

South Sulawesi has enormous tourism potential, with destinations spread across 24 regencies/cities. This diversity presents challenges for tourists in determining which destinations align with their preferences. To address this issue, this study aims to develop a website-based tourist attraction recommendation system using the Constraint-Based Recommendation System (CBRS) method. The CBRS method was chosen because it can handle complex user preferences without requiring historical data and allows for explicit constraints such as tourist category, location, and rating. The system was built using the Yii2 Advanced framework, which supports a modular structure and high performance in web application development. In addition to filtering structured preference-based data, the system also integrates review description analysis using the TF-IDF method to improve the relevance of recommendation results. The final results demonstrate that the system is capable of providing more personalized, relevant, and flexible tourist recommendations.

PENGARUH DIGITAL LEADERSHIP, WORK ENGAGEMENT, DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN DI ERA TRANSFORMASI DIGITAL

2026-06-18T10:32:57+00:00

This study aims to analyze the influence of digital leadership, work engagement, and job satisfaction on employee performance in the era of digital transformation. The research method used was a quantitative approach with a survey technique involving 120 employees from service sector companies in Batam City. Data were collected through questionnaires using a Likert scale, while the data analysis technique employed multiple linear regression assisted by statistical software. The results of the study indicate that digital leadership has a positive and significant effect on employee performance. Effective digital leadership is able to improve employees’ adaptability to technological changes and encourage the creation of an innovative work culture. In addition, work engagement was also proven to have a positive effect on performance, where employees with high levels of engagement tend to demonstrate better productivity, loyalty, and responsibility. Job satisfaction also contributes significantly to improving employee performance, particularly in creating work motivation and comfort within the organizational environment. Simultaneously, the three variables have a significant influence on employee performance. The findings of this study emphasize the importance of implementing digital-based leadership, increasing work engagement, and creating job satisfaction to support the optimization of employee performance amid technological developments and increasingly dynamic business competition.

SISTEM INFORMASI OPERASIONAL TERINTEGRASI BERBASIS WEB DAN DATA BASE PADA PT. MEGA KAYAN GANESHA

2026-07-25T02:04:55+00:00

Perkembangan teknologi informasi mendorong perusahaan untuk mengadopsi sistem digital yang mampu meningkatkan efisiensi operasional. PT Mega Kayan Ganesha sebagai perusahaan multibisnis membutuhkan sistem informasi operasional terintegrasi berbasis web dan database untuk mengelola proses bisnis secara menyeluruh. Artikel ini membahas rancangan sistem, manfaat, komponen teknologi, serta implementasinya dalam mendukung pengambilan keputusan dan peningkatan efektivitas kerja.

Perusahaan multibisnis seperti PT Mega Kayan Ganesha membutuhkan sistem informasi yang mampu mengintegrasikan seluruh aktivitas operasional agar proses bisnis berjalan efektif, efisien, dan terukur. Sistem informasi operasional terintegrasi berbasis web dan database dirancang untuk menjawab tantangan tersebut dengan menyediakan solusi pengelolaan data yang cepat, aman, dan real-time.

Dalam penelitian ini, dilakukan analisis kebutuhan, perancangan arsitektur sistem, dan penyusunan model basis data untuk menunjang operasional di berbagai unit usaha seperti Mekaga Cocoa, Mekaga Farm, Mekaga Gadai, dan Mekaga Group. Hasil implementasi sistem menunjukkan peningkatan signifikan dalam koordinasi antar divisi, kecepatan pemrosesan informasi, dan akurasi data laporan manajerial.

Sistem ini diharapkan mampu menjadi fondasi digital bagi PT Mega Kayan Ganesha dalam menghadapi perkembangan teknologi serta mendukung pengambilan keputusan strategis berbasis data.

PENGARUH SOCIAL MEDIA MARKETING, KEPERCAYAAN MEREK, DAN CITRA MEREK TERHADAP LOYALITAS MEREK PADA KONSUMEN PSTORE BATAM

2026-06-18T10:47:10+00:00

This study aim to analyze the effect of Social Media Marketing, Brand Trust, and Brand Image on Brand Loyalty among PStore Batam consumers. Brand loyalty is an important issue for gadget retail companies amid intense competition and changes in consumer behavior in the digital era. This research employs a quantitative approach using a survey method. Data were collected through questionnaires distributed to 100 PStore Batam consumers. Data analysis techniques include validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, t-tests, F-tests, and coefficient of determination using SPSS version 27. The results show that Social Media Marketing, Brand Trust, and Brand Image partially and simultaneously have a positive and significant effect on Brand Loyalty. These findings indicate that effective social media marketing strategies supported by strong brand trust and brand image can enhance consumer loyalty.

ANALISIS DAMPAK PERSEPSI KEMUDAHAN PENGGUNAAN DAN PERSEPSI KEAMANAN TERHADAP MINAT MENGGUNAKAN E-WALLET DI KOTA BATAM

2026-07-28T07:38:53+00:00

Perkembangan teknologi pembayaran digital mendorong meningkatnya penggunaan e-wallet di Indonesia. Namun, minat masyarakat untuk menggunakan e-wallet masih dipengaruhi oleh berbagai faktor, diantaranya persepsi kemudahan penggunaan dan persepsi keamanan. Penelitian ini bertujuan untuk menganalisis dampak persepsi kemudahan penggunaan dan persepsi keamanan terhadap minat menggunakan e-wallet di kota Batam. Penelitian menggunakan pendekatan kuantitatif dengan desain penelitian asosiatif. Teknik pengambilan sampel menggunakan purposive sampling dengan jumlah sampel sebanyak 204 responden yang ditentukan menggunakan rumus Jacob Cohen. Data dikumpulkan melalui penyebaran kuesioner dan dianalisis menggunakan analisis regresi linier berganda, yang meliputi uji kualitas data, uji asumsi klasik, uji koefisien determinasi, serta uji hipotesis. Hasil penelitian menunjukkan bahwa persepsi kemudahan penggunaan dan persepsi keamanan secara parsial dan simultan berpengaruh positif dan signifikan terhadap minat menggunakan e-wallet di kota Batam.

PENGARUH CITRA MEREK DAN MUTU PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK CIPTADENT

2026-07-28T08:05:06+00:00

In an era of increasingly tight business competition, especially in the dental and oral care products industry (fast-moving consumer goods), companies are required to understand consumer behavior and preferences in making purchasing decisions. Consumer purchase decision the become an act of company desire. through understanding regarding brand image, company products quality of company will be able to influence to customer the endless on the purchase decision. The study tested the influence of brand image and product quality on purchase decision product of Ciptadent. The questionnaire was distributed among 100 customers user of Ciptadent product. The sampling method in this research is done with the approach of non-probability sampling with the convinience sampling. Scale of measurement used Likert items a fivepoint scale range from strongly disagree on one to strongly agree. The collected data was analyzed using SPSS. The findings of research showed that brand image has a significant positive effect on purchase decision, product quality has a significant positive effect on purchase decision, brand image and product quality simultaneously have a significant positive effect on purchase decision.

Keyword: Brand Image, Quality, Purchase Decision

PENGARUH PERPUTARAN KAS, KEBIJAKAN DIVIDEN, DAN DEBT TO EQUITY RATIO TERHADAP PROFITABILITAS

2026-07-28T10:02:19+00:00

This study aims to examine the effect of Cash Turnover, Dividend Policy, and Debt to Equity Ratio on Profitability in the property and real estate sector listed on the Indonesia Stock Exchange in the 2018-2023 period. The data collection technique in this study uses purposive sampling. In this study there are 6 (six) sample companies with a period of 6 (six) years so that 36 data are obtained sourced from the company's annual report. The testing in this study uses Eviews 13. Data analysis was carried out using Descriptive Analysis, Panel Data Regression Model, Panel Data Regression Estimation, Classical Assumption Test, Multiple Linear Regression Analysis, Determination Coefficient Test, and Hypothesis Test in the form of T-Test and F-Test. In the tests that have been carried out, it was found that Cash Turnover does not affect Profitability, Dividend Policy affects Profitability, Debt to Equity Ratio does not affect Profitability, and together Cash Turnover, Dividend Policy, and Debt to Equity Ratio affect Profitability in the property and real estate sector listed on the Indonesia Stock Exchange.

ANALISIS IMPLIKASI REGULASI PERPAJAKAN ATAS BARANG IMPOR KIRIMAN DAN PRAKTIK JASA TITIP DALAM EKOSISTEM DIGITAL INDONESIA

2026-07-29T15:52:50+00:00

This study analyzes the implications of tax regulations related to cross-border shipments and the practice of personal shopping (jastip) in Indonesia. A qualitative literature study was conducted by examining the latest regulations (2022–2024) such as PMK 199/2019 and the exemption threshold (“de minimis”) policy, import duty mechanisms, and their implementation. The study results show that the government has lowered the de minimis threshold for imported goods from USD 75 to USD 3 per shipment, resulting in exemptions from import duty and income tax for very low-value shipments. Violation methods such as splitting shipments and tax evasion continue to develop, including a shift to carrying goods by passengers (jastip via travelers). Illegal personal shopping practices reduce potential state revenue (for example, prosecution of personal shopping (jastip) saved IDR 4 billion in potential tax in 2019) and harm tax-compliant local businesses. The government responded by increasing regulatory dissemination (e.g., the dissemination of the Minister of Finance Regulation for Jastip), requiring a Taxpayer Identification Number (NPWP) in the PIBK (Buying and Selling Service), utilizing technology (AI for splitting detection), and integrating e-commerce data with monitoring, as well as tightening import policies (Minister of Trade Regulation 36/2023 concerning limits on passenger carry-on baggage). These findings underscore the need for synergy between taxation and oversight policies to protect state revenues and the local business ecosystem in the digital era

ANALISIS GAYA KEPEMIMPINAN, LINGKUNGAN KERJA DAN MOTIVASI TERHADAP KINERJA PEGAWAI KOPERASI DI KOTA BATAM

2026-07-31T03:22:53+00:00

This study aims to examine the influence of leadership style, work environment, and motivation on the performance of cooperative employees in Batam City. Multiple linear regression analysis was employed as the data analysis technique. The research methodology involved distributing questionnaires to 105 cooperative employees in Batam City, specifically in the Sekupang area. Purposive random sampling was used to select a truly relevant sample. Several tests were conducted, including validity, reliability, t-tests, and F-tests. Validity test results indicated that all variables—leadership style, work environment, motivation, and employee performance—were valid. Reliability test results showed values above 0.6 for all variables, indicating they were reliable and suitable for subsequent testing stages. Multiple regression analysis revealed that leadership style had a positive and significant effect on employee performance; similarly, work environment and work motivation were found to significantly influence the performance of cooperative employees in Batam City. The F-test results demonstrated that leadership style, work environment, and motivation collectively exerted a positive and significant influence on the performance of cooperative employees in Batam City. Furthermore, the adjusted R-square value was 0.760, indicating that leadership style, work environment, and motivation contributed positively to the performance of cooperative employees in Batam City.

Keywords: Leadership style, work environment, motivation, employee performance.

PENGARUH KOMPETENSI, STRES KERJA DAN KOMPENSASI NON FINANSIAL TERHADAP KEPUASAN KERJA KARYAWAN NON MEDIS RUMAH SAKIT ARTHA BUNDA LAMPUNG TENGAH

2026-07-31T08:09:25+00:00

This study aims to analyze the effect of competence, work stress, and non- financial compensation on job satisfaction of non-medical employees at Artha Bunda Hospital, Central Lampung. The background of this research is based on the increasing competition in the healthcare sector which requires optimal human resource management to improve employee job satisfaction. This study uses a quantitative approach with primary and secondary data sources. Data were collected through questionnaires and field research. The population consists of 127 employees, with a sample of 36 non-medical employees selected using purposive sampling. Data analysis was carried out using multiple linear regression, supported by validity, reliability, and classical assumption tests. The results indicate that competence, work stress, and non-financial compensation have a significant effect on employee job satisfaction both partially and simultaneously. These findings highlight the importance of improving employee competence, managing work stress effectively, and providing appropriate non-financial compensation to enhance job satisfaction. The study contributes to human resource management practices, particularly in the healthcare sector.

ANALISIS KEPEMIMPINAN, LINGKUNGAN KERJA DAN KOMPENSASI TERHADAP KINERJA KARYAWAN LAUNDRY KOTA BATAM

2026-07-31T08:24:48+00:00

The purpose of this study was to examine the influence of leadership, work environment, and compensation on the performance of laundry employees in Batam City. Multiple linear regression test was used as an data analysis technique. The method used in this study was to distribute questionnaires using purposive random sampling to 110 laundry employees in the city. The results showed that all variables in the validity test were declared valid, and the results of the reliability test of all variables had values above 0.6, which means that all variables can be stated as reliable to be continued to the next test. Based on the results of the multiple regression test, it was found that leadership had a positive and significant effect on employee performance, as well as for the work environment and work compensation variables had a significant effect on the performance of laundry employees in Batam City. From the results of the f test, it was found that the variables of leadership, work environment, and compensation had a positive and significant effect on the performance of laundry employees in Batam City. Furthermore, based on the results of the adjusted r square test, a value of 0.850 was obtained, meaning that the variables of leadership, work environment, and compensation contributed positively to employee performance in Batam City.

KELAYAKAN USAHA DAN STRATEGI PEMASARAN BOLO BOLU MELALUI PENDEKATAN STUDI KASUS DAN SYSTEMATIC LITERATURE REVIEW (SLR)

2026-08-04T10:21:59+00:00

Micro enterprises in the culinary sector offer promising opportunities, but their sustainability largely depends on sound financial management and appropriate marketing strategies. This study aims to evaluate the business feasibility of Bolo Bolu and identify suitable marketing strategies based on its actual business conditions. A descriptive qualitative case study was conducted and complemented by a Systematic Literature Review (SLR). The literature review examined 21 SINTA-indexed national journal articles published between 2022 and 2025 using the PRISMA framework to ensure the relevance of previous studies discussing SWOT analysis, Break Even Point (BEP), Return on Investment (ROI), Profitability Index (PI), and marketing strategies for culinary micro enterprises. Primary data were obtained from the company's financial records, including income statements, cash flow reports, balance sheets, and operational documentation. The findings indicate that Bolo Bolu reaches its Break Even Point at approximately 652 product packages, equivalent to around 13 selling days with an average sales volume of 50 packages per day. The calculated monthly ROI of 66.7% and PI value of 2.0 demonstrate that the business is financially feasible and has good development potential. The SWOT analysis further reveals that product quality, affordable pricing, and hygienic production processes are the company's main strengths, while limited production capacity and weak brand recognition remain its primary challenges. Strengthening digital marketing activities through social media and improving brand visibility are therefore considered the most appropriate strategies to enhance competitiveness and expand market reach.

THE EFFECT OF COMPENSATION AND ORGANIZATION BEHAVIOR ON EMPLOYEE WORK DISCIPLINE

2026-08-13T03:18:19+00:00

Work discipline in organizations is the behavioral foundation that enables structured, efficient, and harmonious operations. It is shaped by both internal factors (motivation, commitment) and external factors (compensation, leadership, culture), and it serves as a critical mediator between organizational inputs and performance outcomes. The purpose of this study is to ascertain how compensation and organization behavior and impact employee work discipline. SPSS version 25 and a questionnaire for 99 respondents are used in this study. This study uses multiple linear regression techniques along with statistical analysis and quantitative research. Multiple linear regression analysis results for compensation (X1) of -0.154 with a significance value of 0.878 and organization behavior (X2) of 7.272 with a significance value of 0.000 were produced by researchers based on SPSS data analysis. The results of the simultaneous test (F test) showed a significance value of

0.000 and a score of 28.750. The conclusion of this study, the first hypothesis is that compensation has no significant effect on employee work discipline, the second hypothesis is that organization behavior has a significant effect on employee work discipline and the last hypothesis is that the two variables (compensation, organization behavior,) have a simultaneous influence on employee work discipline. Keywords: Compensation, Organization Behavior, Employee Work Discipline